Leaders in Responsible AI: A Member’s Story

Leaders in Responsible AI

Jeff Redel

ATB Financial

Managing Director – Data & AI Governance / Center of Excellence 

What does your job entail within your organization?

I have the fortune to lead our Data & AI Governance team which includes partnering with cross-functional teams to establish and maintain robust AI governance frameworks, fostering collaboration between technical, legal, ethical, and business units.

What do you think are the biggest challenges your organization faces related to integrating AI into your business?

Balancing the rapid growth of AI and Generative AI presents several significant challenges. These include effectively managing risks, ensuring the use of high-quality data for AI inputs and outputs, and providing comprehensive training to team members on Responsible AI principles. These principles encompass ethical considerations, bias elimination, and transparency in AI utilization.

Why must organizations prioritize responsible AI governance and systems in their business?

Responsible AI governance and systems are essential for organizations to mitigate risks, build trust, and ensure ethical and fair use of AI technologies, ultimately safeguarding their reputation and maximizing the positive impact of AI on their business and society. By prioritizing responsible AI, organizations can also comply with evolving regulations, attract top talent, and drive innovation while addressing societal challenges.

What’s a lesson you’ve learned that has shaped your work in responsible AI? Why is this work important to you?

One key lesson learned about responsible AI is the importance of integrating it into your existing Data & Governance framework. Ensure stakeholder alignment at all levels of the organization by leveraging available resources. Foster cross-functional team collaboration to identify and implement Responsible AI practices throughout your model operations, educational programs, and use cases. This demonstrates the effectiveness of incorporating Responsible AI throughout your lifecycle management process. 

About ATB Financial

With $58.3 billion in assets, ATB Financial is a leading financial institution that started in Alberta with the focus of putting people first. Our success comes from more than 5,000 team members who love to deliver exceptional experiences to nearly 800,000 clients across our Personal and Business Banking, ATB Wealth Management and ATB Capital Markets businesses. ATB provides expert advice, services and products through our many branches and agencies, our 24-hour Client Care Centre, four entrepreneur centres and our digital banking options. ATB powers possibilities for our clients, communities and beyond. More information about ATB can be found at atb.com 

About the Responsible AI Institute

Founded in 2016, Responsible AI Institute (RAI Institute) is a global and member-driven non-profit dedicated to enabling successful responsible AI efforts in organizations. We accelerate and simplify responsible AI adoption by providing our members with AI conformity assessments, benchmarks and certifications that are closely aligned with global standards and emerging regulations.

Members include leading companies such as Amazon Web Services, Boston Consulting Group, KPMG, ATB Financial and many others dedicated to bringing responsible AI to all industry sectors.

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